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Given today’s focus on technology, the art of truck driving has lost its allure. While drivers can earn a good income, the job does not attract new drivers the way it did in the past. Further exacerbating the problem is turnover, which often exceeds 90% in this industry. The American Trucking Association (ATA) recently noted that the industry needs more than 60,000 more drivers to meet demand. This is a 20% increase from the previous year. The ATA also indicated that due to growing demand, the industry must hire more than a million new drivers over the next decade.
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April 2021
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